Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine results pages (SERPs). It’s measured on a logarithmic scale from 1 to 100 — the higher your score, the greater your website’s ability to rank for competitive keywords.
DA is calculated by evaluating multiple factors, including the total number of backlinks pointing to your domain, the quality and authority of those linking domains, the diversity of your link profile, and your website’s overall trustworthiness. A DA of 30+ places your website firmly in the “established and competitive” tier — giving you the authority needed to outrank weaker competitors in your niche.
For new or growing websites, reaching DA 30 is a significant milestone. It signals to both search engines and users that your domain is trustworthy, established, and worth ranking. With our service, we build this authority through carefully curated, high-quality backlink acquisition.



